Job Title: Senior Marketing Officer
Department: Head office – Operations
Reports to: Head of Digital Finance
Location: Head Office
Develop a marketing strategy, tactical plans and implement the marketing roadmap for the business segments in the bank.
Work closely with different business segments in the bank to identify opportunities and develop marketing initiatives and action plans to grow the bank portfolios.
Be the project lead for all marketing initiatives liaising with other business functions to deliver all marketing material and communications tools as per the agreed plans and to drive the best visibility of AB Bank in Rwanda.
Plan budget of advertising and promotions and negotiate with the marketing agencies and other suppliers for efficient use of the allocated resources.
Coordinate the media planning, execution, monitoring and reporting based on key performance indicators defined in coordination with the business segments.
Manage all initiatives related to customer needs analysis and maintain a direct relationship with internal and external stakeholders to provide customers insights reports on products/services, sales channels and the brand awareness.
Develop a social media policy and digital marketing avenues for the bank and propose/execute content plans accordingly.
Results expected to achieve
Develop a marketing strategy
Improve brand consideration and equity through the Top of Mind Awareness, Brand Visibility and Net Promoters Score KPIs.
Develop digital marketing through improved visibility on social media, content development, on-board brand ambassadors…etc.
Creative: High quality delivery focusing on clarity and consistency in all marketing communications across all touch points.
Customer understanding: Become the business owner of the customer insights and market needs function in the bank.
Education and Qualification
Bachelor’s Degree - Business, Communication or related field from a recognized institution
Certifications in Graphic Design, or Social Media will be an advantage
A minimum of 3 years of experience working as a Marketing/Communications Officer in a Telecom or FMCG Business or Relations Manager for accounts in an Advertising Agency.
Demonstrating excellent verbal, written and interpersonal communication skills in English and Kinyarwanda.
Proven record of professional connection with media outlets, event sponsors and planners, Social influencers and Artists.
Be Familiar with Social Media use and management especially Twitter and Facebook. Proven references showing personal or support provided to Individuals and/or Institutions is required.
Interested candidates should click Apply button and fill the recruitment form attached, No physical delivery of CVs will be accepted
[NOTE: Please state the POSITION NAME in JOB Title in the subject Only shortlisted candidates will be contacted.
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